L’Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting. It’s suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour
Product Benefits:
- Up to 9 weeks of fade-defying colour*
- Luminous colour full of reflects
- 100% grey coverage
- No drip oil in gel formula
- Enriched with a UV filter and Vitamin E
750gm 7.4 Mango Copper




