L’Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting. * Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.
Product Benefits:
- Up to 9 weeks of fade-defying colour*
- Luminous colour full of reflects
- 100% grey coverage
- No drip oil in gel formula
- Enriched with a UV filter and Vitamin E
1 Pack Vivid Rose Gold



