Neutrogena

It all began with Manny, the explorer. In the 1930’s, Manny Stoloroff got his start in Los Angeles manufacturing cosmetics, lipsticks and lip brushes for the big name brands of that era. But Manny, an explorer by nature, was always on the lookout for new ideas. On one of his many trips to Europe, he discovered an extremely gentle non-alkaline soap invented by a Belgian chemist.

Manny immediately saw its potential and bought the U.S. distribution rights. It was called Neutrogena®. So in the ‘50s, when women began complaining that traditional soaps were harsh and irritating, Manny was right there with the solution. At a time when soap sold for 10 cents, Manny sold Neutrogena® for $1. Women went wild for this beautiful amber bar and it flew off the shelves. Manny had a true challenger’s spirit. He pushed boundaries. And limits. And in this way, he created the foundation for Neutrogena® to be a company like no other. It’s this kind of brash, bold thinking that remains a vital part of our DNA today. And what continues to set us apart from everyone else in the business.