L'Oréal Paris

L’Oréal Paris is the world’s leading mass-market cosmetics brand, dedicated to making high-quality, luxury beauty accessible and inclusive for everyone. Founded in 1909 by French chemist Eugène Schueller, the brand began with an innovative hair-dye formula and has since grown into a global powerhouse spanning skincare, makeup, haircare, and hair color. Backed by over a century of scientific research and a commitment to product safety, L’Oréal Paris blends advanced innovation with a modern vision of empowerment. This mission is famously captured in their iconic, decades-long tagline, “Because I’m worth it,” which continues to inspire self-worth and confidence across the globe.